A Sample Nested Model Showing a Typical Tree Structure
This image is meant to depict the concept that consumers make a discrete choice among a set of different alternatives called nest and then choose a book in the concerned nest. The image consists of a three groups of arrows.
- The first group consist of five arrows originating from the same point.
- The first arrow points down and to the far left and is labeled "Novel".
- The second arrow points down and slightly less to the left and is labeled "thriller".
- The third arrow points down and slightly more to the left-center and is labaled "romance".
- The fourth arrow points down and slightly to the right of center and is labeled with nine dots.
- The fifth arrow points down and to the far right and is labeled "outside option".
- The second group of arrows is on a line below the first group and consists of three arrows originating from the same point.
- The first arrow points down and to the far left and is labeled "Book A".
- The second arrow points straight down from the originating point and is labeled with five dots.
- The third arrow points down and to the far right and is labeled Book "Z".
- The third group of arrows is on the same line as the second group but to the right and consists of three arrows originating from the same point.
- The first arrow points down and to the left and is labeled "Book A".
- The second arrow points straight down from the originating point and is labeled with four dots.
- The third arrow points down and to the right and is labeled "Book ZZ".
To the left of the third group of arrows is a line of 11 dots.