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Core Mid-Market Business Segments

Core Mid-Market Business Segments
   Company size
Segment Small
($100 million)		 Mid-enterprise
($100 million-1 billion)		 Large enterprise
(>$1 billion)
Core and profitable Manufacturers Expand if can serve economically Option 1
"Fill out the core market"
  1. Domestically
  2. Internationally focus on high-potential markets
 Expand if buying behavior consistent with mid-market
Distributors
Asset-intensive business
Project-oriented/ knowledge managers
Core and unprofitable Public sector JD Edwards further investigating
Noncore and unprofitable, but high growth Retailers   
Customer facing   

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Updated August 14, 2015